Why We’re All a Little Obsessed with Bailey Sarian (And Why That’s Okay)
Let’s be honest—if you’ve ever found yourself watching someone contour cheekbones while casually unraveling the story of a dismembered corpse, you’ve probably fallen under the spell of the one and only Bailey Sarian.
But what is it exactly that makes her so damn watchable? Why do millions of us—spanning makeup junkies, true crime addicts, and even menopausal mavens—flock to her channel like moths to a smoky, winged eyeliner flame?
Well, darling, it’s a cocktail of grit, glam, and guts. Let’s break it down.
Who Is Bailey Sarian, Really?
Born November 26, 1988 (yep, that makes her a no-nonsense Sagittarius with a spicy Scorpio Moon), Bailey Sarian didn’t just pop out of the womb ready to discuss serial killers while buffing out a perfect transition shade. She earned this empire in glitter and gore.
Before she was the queen of YouTube’s weirdest niche, Bailey had a solid background in the beauty world. She worked as a professional makeup artist for big brands like Sephora and Urban Decay. And while she could beat a face to high heaven, she was also a true crime nerd on the low—bingeing documentaries and obsessing over the twisted underbelly of human behavior like the rest of us midnight doom-scrollers.
Then one day in January 2019, she thought, “What if I did both?”
And boom. Murder, Mystery & Makeup Monday was born.
The idea was as bizarre as it was brilliant: tell dark, disturbing crime stories while doing a full beat. And not just any beat—Bailey brings lookbook-level artistry while casually describing how someone’s remains were found in five different states. It shouldn’t work, but it does. Like, hauntingly well.
The Magic Sauce: Why We Actually Love Her
It’s not just that Bailey talks about murder and makeup. Oh, nay nay. (See what I did there?) It’s how she does it.
She’s got that “cool older sister who lets you borrow her eyeliner and trauma-dump” energy. Her voice is soft but her takes are sharp. She delivers the gory facts with compassion, side-eyes the insanity of it all, and throws in a raspy little giggle when things get too heavy. And it’s not performative—it's real.
She doesn’t glamorize murderers. She doesn’t pander. She doesn’t force optimism where it doesn’t belong.
She just shows up as herself.
Bailey doesn’t pretend to be perfect. She's transparent about her struggles, her opinions, and her need to take breaks when life hits hard. That kind of honesty is rare—and magnetic.
And in an online world stuffed with plastic positivity and dead-eyed influencers peddling collagen powder, Bailey’s rawness is a breath of fresh, slightly macabre air.
Basically, Bailey Sarian is the full package for weirdos, goth glam girls, and recovering good girls alike. She’s that rare breed of internet human who makes you feel like you're in on the joke—and the crime.
What We Can Learn from Her (Without Becoming Little Bailey Clones)
Now, don’t get it twisted. We don’t all need to start slapping on bronzer while recounting Jonestown to have impact. Bailey didn’t succeed because she mimicked someone else—she did the opposite.
So here’s what we can actually take away from her:
1. Niche Down, Then Freak It Out
She found her niche (true crime + makeup) but didn’t stop there. She twisted it. She owned it. If you’re multi-passionate, good. Mix your weird ingredients. People are craving originality, not factory-made content.
2. Authenticity Is the Currency Now
She’s not polished to death. She stumbles over words, gets emotional, forgets facts mid-story—and we love her more for it. It reminds us that being human is the whole point.
3. You Don’t Need Permission to Start Weird
No one handed Bailey a “YouTube Queen of True Crime” crown. She made her own damn throne. From her bedroom. With a ring light. Consistency and guts > perfection every time.
4. Have a Signature Vibe
Bailey has her laugh, her catchphrases (“Get better idols!” and "Make good choices."), her aesthetic, and her unapologetic delivery. You know it’s her from the first few seconds. Don’t be afraid to craft your own fingerprint, even if it’s a little strange. Especially if it’s a little strange.
5. Do the Thing Even if It Doesn’t Make Sense (Yet)
“Murder and makeup” probably sounded like a chaotic fever dream on paper. But it worked because she trusted the mashup. Let your weird combos breathe. They might just birth your brand.
Bailey’s Legacy Isn’t Copyable—But It’s Contagious
We don’t watch Bailey because we want to be her (okay, maybe just a little). We watch her because she makes it okay to be fully ourselves—even if that “self” is crying one minute, blending eyeshadow the next, and yelling “MA’AM??” at the entire criminal justice system.
Her vibe says: “Yes, the world is insane. Yes, I’m still gonna contour and care.”
And honestly? That’s the energy we need.
So go forth.
Tell your story. Wear the lipstick. Start the weird project. Cackle mid-sentence if you want to.
Bailey didn’t just start a series—she started a movement. One that reminds us that being smart, stylish, and slightly disturbed is a whole damn vibe.